PR Handbook | Jehovah Saints

Public Relations Officer Handbook

Jehovah Saints Global Outreach

508(c)(1)(a) Non-Profit Organization

Introduction
Mission and Vision of Jehovah Saints Global Outreach
Overview of a 508(c)(1)(a) Non-Profit Organization
Role and Responsibilities of the Public Relations Officer
Key Skills and Qualities for Success
Policies and Guidelines for Public Relations Representatives
Communication and Media Strategies
Fundraising and Community Engagement
Collaboration with Internal and External Stakeholders
Reporting and Accountability
Ethical Standards and Code of Conduct
Resources and Tools

1. Introduction

Welcome to Jehovah Saints Global Outreach! As a Public Relations Officer, you are a vital part of our mission to serve the homeless, the poor, and persecuted communities around the world. This handbook has been created to guide you in your role, ensuring that you understand your responsibilities and operate in alignment with our mission, vision, and values as a 508(c)(1)(a) non-profit organization.

2. Mission and Vision of Jehovah Saints Global Outreach

Mission:

To glorify God by serving the homeless, offering hope through our shelters (Jehovah Saints), and supporting persecuted communities with dignity, compassion, and love.

Vision:

To create a world where every individual has access to shelter, support, and the opportunity to rebuild their lives, while spreading the message of God’s love and unity.

3. Overview of a 508(c)(1)(a) Non-Profit Organization

Jehovah Saints Global Outreach operates as a 508(c)(1)(a) non-profit organization, which is a faith-based, tax-exempt entity. This designation allows us to serve communities in need while maintaining our religious and operational freedoms.

Key Points:

Faith-Based Focus: Our work is centered on Christian values and principles.
Tax-Exempt Status: Donations to Jehovah Saints are tax-deductible, and we operate under the guidelines of a non-profit organization.
Community Impact: We focus on providing tangible solutions, such as homeless shelters, and advocating for the persecuted.

As a Public Relations Officer, you will play a key role in communicating our mission to the public and ensuring transparency in our operations.

4. Role and Responsibilities of the Public Relations Officer

The Public Relations Officer (PRO) serves as the face and voice of Jehovah Saints Global Outreach. Your primary responsibility is to manage the organization’s public image and foster strong relationships with the media, donors, and the community.

Core Responsibilities:

Media Relations
- Develop and maintain relationships with journalists, news outlets, and influencers.
- Write and distribute press releases, articles, and newsletters.
- Coordinate media interviews and public appearances for organizational leaders.
Public Communications
- Create and manage content for social media platforms and the organization’s website.
- Respond to inquiries from the public and media promptly and professionally.
- Develop and execute public awareness campaigns to promote Jehovah Saints initiatives.
Fundraising Support
- Collaborate with the fundraising team to create compelling campaigns.
- Promote initiatives like "Square Foot of Hope" through social media, events, and media outreach.
- Engage donors by sharing success stories and the impact of their contributions.
Event Management
- Organize and promote events such as fundraisers, community outreach programs, and awareness campaigns.
- Represent Jehovah Saints at public events, ensuring alignment with the organization’s mission and values.
Advocacy and Awareness
- Highlight issues such as homelessness and Christian persecution through storytelling and data-driven campaigns.
- Advocate for the needs of the homeless and persecuted communities by building partnerships with other organizations and stakeholders.
Internal Communication
- Collaborate with internal teams to ensure consistent messaging and branding.
- Provide regular updates to leadership on public relations activities and campaign progress.

5. Key Skills and Qualities for Success

To excel as a Public Relations Officer, you should possess the following skills and qualities:

Strong Communication Skills: Ability to write, speak, and present effectively.
Creativity: Develop innovative campaigns and strategies to engage the public.
Interpersonal Skills: Build and maintain relationships with media, donors, and stakeholders.
Time Management: Handle multiple tasks and deadlines efficiently.
Passion for the Mission: A deep commitment to serving others and spreading God’s love.
Crisis Management: Ability to handle sensitive situations and respond to challenges with grace and professionalism.

6. Policies and Guidelines for Public Relations Representatives

Maintain Transparency: Ensure all communications are truthful and align with the organization’s values.
Respect Confidentiality: Protect sensitive information about donors, beneficiaries, and partners.
Adhere to Branding Guidelines: Use approved logos, slogans, and messaging in all communications.
Seek Approval: Obtain leadership approval for major public statements, press releases, and campaigns.
Stay Professional: Represent the organization with integrity in all public interactions.

7. Communication and Media Strategies

As a Public Relations Officer, your role involves crafting and delivering messages that resonate with the public.

Best Practices:

Use stories to highlight the impact of Jehovah Saints’ work.
Focus on positive outcomes and the transformative power of faith.
Leverage social media platforms (Facebook, Instagram, Twitter, LinkedIn) to reach diverse audiences.
Monitor media coverage and respond promptly to any misinformation or negative publicity.

8. Fundraising and Community Engagement

A key part of your role is to support fundraising efforts and engage the community.

Tips for Success:

Collaborate with the fundraising team to create impactful campaigns.
Share stories of individuals who have benefited from Jehovah Saints’ services.
Organize community events to raise awareness and build relationships.
Encourage recurring donations by highlighting programs like "Square Foot of Hope."

9. Collaboration with Internal and External Stakeholders

Your role requires you to work closely with both internal teams and external partners.

Internal Teams: Coordinate with leadership, fundraising, and program teams to ensure consistent messaging.
External Stakeholders: Build relationships with donors, media outlets, government agencies, and community leaders.

10. Reporting and Accountability

As a Public Relations Officer, you are responsible for tracking and reporting the outcomes of your efforts.

Maintain a record of media coverage, social media engagement, and campaign results.
Provide regular updates to leadership on the progress of public relations initiatives.
Use data to refine strategies and improve future campaigns.

11. Ethical Standards and Code of Conduct

Jehovah Saints Global Outreach is committed to operating with integrity and honoring God in all that we do. As a Public Relations Officer, you are expected to:

Uphold Christian values in all communications and interactions.
Treat all individuals with dignity and respect, regardless of their background.
Avoid conflicts of interest and disclose any potential issues to leadership.
Follow all legal and ethical guidelines for non-profit organizations.

12. Resources and Tools

To support you in your role, Jehovah Saints Global Outreach provides the following resources:

Access to branding materials, templates, and guidelines.
Training on public relations strategies and tools.
A dedicated team to assist with media relations and campaign planning.
Platforms for social media management and analytics.

Conclusion

As a Public Relations Officer for Jehovah Saints Global Outreach, you are a critical part of our mission to serve the homeless and persecuted. Your work will help amplify our message, build relationships, and inspire others to join us in creating a world where hope and dignity are restored.

Thank you for your commitment to this role. Together, we will glorify God and transform lives through Jehovah Saints Global Outreach.

For questions or additional support, please contact:

Michael Hopkins
Chief Executive Officer